Today we were told our brief and we got started straight away. We decided as a group, from looking at previous work that slow songs are difficult to work with creatively, upon this conclusion we decided that our song choice should be something quite upbeat and have a message behind it; so that we could produce a strong narrative. After hours of flicking through songs on our ipods, we decided on Kate Nash's song 'Foundations'. This song is quite upbeat and we felt that we would enjoy editing it and making a narrative about it. We began planning and quickly came up with what we wanted to be in the music video and also what the narrative we would. The initial reaction from everyone toward the brief was excitement and we then went on to think about the cast.
We decided that we wanted the cast to be quite confident and feel comfortable in front of the camera. As the song is quite indie, we thad to think about who would suit the role well. Erna wanted to do it and we decided that it would be a good idea, as she is very confident and fits in well with the indie pop genre.
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